Southern Elegance Candle Company to be on Good Morning America this Thursday

A locally-owned small business that has grown tremendously over the past year has attracted the notice of celebrities and big distributers, and this week will appear on the TV show Good Morning America.

Southern Elegance Candle Company, founded and owned by CEO D’Shawn Russell, will be featured on the show Thursday, February 4.

The company started in Russell’s kitchen in Hoke County as she sought to supplement her income from teaching. It quickly grew into a larger business, and in 2020 exploded into a nationally known entity.

The company offers several lines of unique candle scents themed after southern life, and Russell has big plans for the future. To see her products or shop online, visit The business is also on social media, including Facebook at

Southern Elegance Candle Company will be featured in the upcoming Hoke County Business publication in The News-Journal later this month. Keep an eye out for the special section to be inserted in the newspaper.

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