A new store for the “Weknd” warriors

Home News A new store for the “Weknd” warriors
A new store for the “Weknd” warriors

[Photo: Harley Locklear is preparing for the January 20, 2024 grand opening of the second Weknd Warrior Trade Company location, in downtown Raeford.]

By Catharin Shepard • Editor • After over seven years of success in Scotland County, the Weknd Warrior Trade Company is opening the doors of its second shop in downtown Raeford.

The business is, as the name implies, all about the weekend warriors who like getting out and enjoying sports from skateboarding and fishing, to hunting and skiing, and everything in-between – and beyond. The business sells clothing and accessories to suit the active lifestyle of people who are on the go and want to show off their love of their favorite weekend activities in style.

Harley Locklear launched the enterprise in 2016, when he was 26 years old. He graduated from the University of North Carolina at Pembroke in 2012 with a degree in sociology and a minor in entrepreneurship. He and his wife and their three children live in Laurinburg, where the first Weknd Warrior Trade Co. store is located.


First and foremost, his family is most important to him, Locklear said, and Weknd Warrior is a family business. The company has three owners: Harley Locklear is majority owner, and his wife Arianna Locklear and his brother John Locklear are partners in the business.

Harley Locklear grew up playing baseball, and enjoys fishing. He came up for the idea for Weknd Warrior while he was working third shift at the Campbell Soup company. The knowledge he gained learning about entrepeneurship at UNCP helped prepare him to become a business owner.

“I never knew what I wanted to be, growing up, so that entrepreneurship sparked the interest of owning a business. From there, I’ve always liked retail, clothing and shoes, so I knew that was kind of where I wanted to go,” he said. “I learned there (at UNCP) how to create a business plan and things like that with the entrepreneurship program, and that helped me with finding something that no one else was doing in town.”

Weknd Warrior isn’t like a sports shop where people might go to buy all the equipment for their hobby. The company focuses more on apparel, shoes and hats to fit the active weekend warrior lifestyle.

“We are more lifestyle driven. Somebody’s not going to be coming here to buy a whole fishing setup with lures and everything,” Locklear said. “We do sell some lures at our store in Laurinburg, but it’s more locally-made, someone comes in and says hey, this is what I’ve got, and I’m all about local support. But we are going to be selling to the lifestyle customer that loves the look.”

“Weknd Warrior is more like, on the weekend I’m going to be in a T-shirt. The guy that has to dress up all week, he’s like, on the weekend I want to wear a T-shirt. I like fishing, I like hunting, I want something to say, hey that guy right there likes the outdoors.”

The Weknd Warrior sells their own branded clothing focused on action sports and the outdoors in general. The company also sells shoes and plans to offer options like Birkenstock sandals and more.

After seeing success in Laurinburg, Locklear decided to open up a second location in Raeford. He noticed that people kept coming into the shop saying that David McNeill in Raeford had told them to come check out the business.

“I give a lot of thanks to Mr. David across the street. For about a year people were coming into our shop in Laurinburg and saying, Mr. David sent me here,” Locklear said.

Locklear and his wife came to Raeford to visit downtown and to support the local business owner who had sent customers their way.

“We were walking around and said, this is a very nice downtown. It’s small, it’s got a lot going on, and we had always had in the back of our minds we wanted to open a second location,” Locklear said.

The pandemic delayed their plans, but in late 2023, the Weknd Warrior Trade Company began preparing to launch its second operation.

The business is decorated with photos of people actually wearing their apparel while enjoying the outdoors. Memorabilia like a taxidermy duck and mounted deer head, and sports equipment is also on display.

The business held a soft opening in December just for friends and family, and plans to hold a ribbon cutting and grand opening at 10 a.m. on January 20, 2024. Weknd Warrior in Raeford is located at 118 Main Street in downtown Raeford.

The company’s website is located at https://www.thewekndwarrior.com. The business posts on Facebook at https://www.facebook.com/TheWekndWarriorTradeCo.

 

 



Catharin Shepard
The News-Journal 
119 W. Elwood Ave.
Raeford, N.C. 28376
(910) 875-2121


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